S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85

Francesca Seracini

S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85

Dipartimento di Scienze Linguistiche e Letterature Straniere

Risultato della ricerca: Contributo in rivista › Scheda bibliografica

Abstract

Rike’s paper focuses on the implications of multimodality in multilingual corporate websites. The analysis shows how verbal text and imagery have been “transcreated” rather than just “translated” in the English website of a Norwegian multinational company to create meaning in a way that takes into account the cultural differences among the audiences.

Lingua originale	English
pagine (da-a)	328-328
Numero di pagine	1
Rivista	L'ANALISI LINGUISTICA E LETTERARIA
Volume	XXI
Numero di pubblicazione	2
Stato di pubblicazione	Pubblicato - 2013

Keywords

corporate websites
multimodality
text production
transcription
translation

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S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85

Abstract

Keywords

Altri file e collegamenti

Fingerprint

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