La contraffazione dei profumi: motivazione e barriere al consumo.

Understanding the motivations underlying the consumption of counterfeit\r\nproducts is crucial to contrast this illicit market and to develop\r\na culture of anti-counterfeiting. However, there is a gap in the literature\r\non the topic, in particular from a psychological perspective. We\r\ntherefore propose an exploratory research, focused on the market of\r\nperfumes, made up of two studies: a motivational analysis on consumption\r\nof counterfeit perfume and a netnographyc analysis of spontaneous\r\nconversations emerged in dedicated forums. The results provide a\r\npreliminary map of the motivations and resistances underlying the consumption\r\nof counterfeit perfume, furthermore identifying 3 different\r\nconsumer profiles. The research aims to start a psychological research\r\nfield on counterfeiting