@article{60c68d42212b4dd9b0eef59a54e0fc1a,
title = "Digitalization in Italian SMEs: the transformation of marketing channels",
keywords = "Digital channels, Made in Italy, Marketing channels, Omnichannel, SMEs, Digital channels, Made in Italy, Marketing channels, Omnichannel, SMEs",
author = "Martinelli, {Elisa Martina} and Annalisa Tunisini",
year = "2024",
doi = "10.1007/s43039-024-00099-2",
language = "English",
volume = "2024",
pages = "445--474",
journal = "Italian Journal of Marketing",
issn = "2662-3323",
publisher = "Springer International Publishing",
number = "4",
}