Abstract
This chapter discusses horizontal diversification, a strategic decision to grow a business by offering a new range of products or services, targeting different customer segments, and using novel distribution channels. After presenting the different levels of horizontal diversification, the chapter introduces a list of portfolio maps that describe financial and operational logics to support decision-making about the most appropriate horizontal diversification investments for companies.
| Lingua originale | English |
|---|---|
| Titolo della pubblicazione ospite | The Corporate Strategy Hourglass. Multi-stakeholder and multi-business value creation |
| Editore | McGraw-Hill Education (Italy), S.r.l. |
| Pagine | 209-248 |
| Numero di pagine | 40 |
| ISBN (stampa) | 9788838611865 |
| Stato di pubblicazione | Pubblicato - 2023 |
Keywords
- Diversification
- Horizontal growth
- Portfolio Map