B2B green marketing strategies for European firms: Implications for people, planet and profit

T. Tzanidis; Domitilla Magni; V. Scuotto; A. Maalaoui

doi:10.1016/j.indmarman.2024.01.018

B2B green marketing strategies for European firms: Implications for people, planet and profit

T. Tzanidis, Domitilla Magni, V. Scuotto, A. Maalaoui

Dipartimento di Scienze dell'Economia e della Gestione Aziendale

Risultato della ricerca: Contributo in rivista › Articolo in rivista

Lingua originale	English
pagine (da-a)	481-492
Numero di pagine	12
Rivista	Industrial Marketing Management
Volume	117
Numero di pubblicazione	0
DOI	https://doi.org/10.1016/j.indmarman.2024.01.018
Stato di pubblicazione	Pubblicato - 2024

Keywords

B2B firms
Environmental social and governance strategies
European developed markets
European emerging markets
Green marketing

OSS delle Nazioni Unite

Questo processo contribuisce al raggiungimento dei seguenti obiettivi di sviluppo sostenibile

Accesso al documento

10.1016/j.indmarman.2024.01.018

Altri file e collegamenti

Link a IRIS PubliCatt

Cita questo

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title = "B2B green marketing strategies for European firms: Implications for people, planet and profit",

keywords = "B2B firms, Environmental social and governance strategies, European developed markets, European emerging markets, Green marketing, B2B firms, Environmental social and governance strategies, European developed markets, European emerging markets, Green marketing",

author = "T. Tzanidis and Domitilla Magni and V. Scuotto and A. Maalaoui",

year = "2024",

doi = "10.1016/j.indmarman.2024.01.018",

language = "English",

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T1 - B2B green marketing strategies for European firms: Implications for people, planet and profit

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AU - Magni, Domitilla

AU - Scuotto, V.

AU - Maalaoui, A.

PY - 2024

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KW - B2B firms

KW - Environmental social and governance strategies

KW - European developed markets

KW - European emerging markets

KW - Green marketing

KW - B2B firms

KW - Environmental social and governance strategies

KW - European developed markets

KW - European emerging markets

KW - Green marketing

UR - https://publicatt.unicatt.it/handle/10807/298156

U2 - 10.1016/j.indmarman.2024.01.018

DO - 10.1016/j.indmarman.2024.01.018

M3 - Article

SN - 0019-8501

VL - 117

SP - 481

EP - 492

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 0

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