Supply chain communication

Rossella Chiara Gambetti; Silvia Biraghi; Elisa Martina Martinelli; Annalisa Tunisini

Supply chain communication

Rossella Chiara Gambetti, Silvia Biraghi, Elisa Martina Martinelli, Annalisa Tunisini

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Abstract

Supply chain in its current customer-centric configuration relies heavily on communication flows to facilitate actors’ interaction and support decisionmaking along all the phases connecting upstream and downstream stakeholders. This entry illustrates the role communication flows play in managing information exchange, focusing in particular on how communication enhances strategic intangible assets along the supply chain (e.g. supply chain identity, culture and image).

Original language	English
Title of host publication	Wiley Encyclopedia of Strategic Communication
Publisher	Wiley-Blackwell
Pages	N/A-N/A
ISBN (Print)	978-1-119-01071-5
Publication status	Published - 2018

All Science Journal Classification (ASJC) codes

Business and International Management
General Environmental Science
Polymers and Plastics
Industrial and Manufacturing Engineering

Keywords

communication
culture
identity
image
stakeholder relationship management
supply chain

Cite this

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year = "2018",

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AU - Gambetti, Rossella Chiara

AU - Biraghi, Silvia

AU - Martinelli, Elisa Martina

AU - Tunisini, Annalisa

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AB - Supply chain in its current customer-centric configuration relies heavily on communication flows to facilitate actors’ interaction and support decisionmaking along all the phases connecting upstream and downstream stakeholders. This entry illustrates the role communication flows play in managing information exchange, focusing in particular on how communication enhances strategic intangible assets along the supply chain (e.g. supply chain identity, culture and image).

KW - communication

KW - culture

KW - identity

KW - image

KW - stakeholder relationship management

KW - supply chain

KW - communication

KW - culture

KW - identity

KW - image

KW - stakeholder relationship management

KW - supply chain

UR - https://publicatt.unicatt.it/handle/10807/144590

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M3 - Entry for encyclopedia/dictionary

SN - 978-1-119-01071-5

SP - N/A-N/A

BT - Wiley Encyclopedia of Strategic Communication

PB - Wiley-Blackwell

ER -

Supply chain communication

Abstract

All Science Journal Classification (ASJC) codes

Keywords

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Cite this