Culture del gusto e televisione

[Autom. eng. transl.] To study the orientation of taste and cultural consumption in republican Italy it can certainly be useful to focus on the popular response to the first television broadcasts by both Catholic and communist spectators. Comparing these cultural attitudes with political and intellectual debates within the Italian Communist Party and Christian Democracy can help us to understand how the two main post-war mass parties, and the cultural world surrounding them, positioned themselves with respect to the transformations produced by the advent of television, evaluating to what extent these positions have affected the subjective perception of the subordinate classes. The incredible amount of references to television shows traced in the readers' columns of the two most read illustrated weekends of the fifties and sixties, the communist "Vie Nuove" and the Catholic "Famiglia Cristiana", confronts us with a "hold of word "of mass that suggests to us, consequently, the possibility of intersecting various identity levels - political, social, cultural, media - in the redefinition of a new subjectivity, individual and social, of the groups analyzed here.